With more than 40 years of multi-unit hotel sales, marketing, operations and development experience, award-winning Scott Tarwater has a history of conducting profitable sales initiatives and implementing innovative ideas and marketing concepts that impact the hotel industry.
As executive vice president of development for Springfield, Mo.-based John Q. Hammons Hotels & Resorts, the nation’s leading independent builder, developer, owner and manager of upscale full-service hotels, resorts and suites, Tarwater was responsible for the overall strategic direction of the company’s hotel developments. Tarwater directed a strategic hotel and convention center development strategy in tertiary markets with significant demand generators. Ensuring the highest standards continued to be met, Tarwater’s expertise contributed greatly to the success of the company’s 78-hotel portfolio. The portfolio spanned 40 states, included more than 5.4 million gross square feet of meeting space under ownership and/or management, and dominated awards from hotel brands represented (e.g. Embassy Suites Hotels/Hilton, Holiday Inn, Marriott and Renaissance). Prior, he served as senior vice president of development and senior vice president of sales and marketing for the company.
Previously, in his role as senior vice president, hotel sales and marketing at Windsor Hospitality Group, Tarwater oversaw marketing strategy, local market analysis, and individual hotel evaluation and promotion. His innovative approach to hotel revenue management significantly contributed to Windsor’s success. While with Windsor, Tarwater helped the company’s roster grow to include 24 nationally branded hotels.